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MFAA Prosper : Mortgage and Finance Brief 06
Broker: Josh Mountjoy Company: Lio & Associates Based: Boyne Island, Queensland Drive 535km north of Brisbane and you’ll reach the bustling and growing twin communities of Boy ne Island and Tannum Sands. It’s a diverse region; on one hand this area boasts “Central Queensland’s Tidiest Beach” and on the other it is home to Australia’s largest aluminium smelter, the state’s biggest user of electricity. The twin towns share a population of 8,000 with a growing community of sea- changers seeking life balance and access to beautiful beaches, and workers coming in to staff a burgeoning industrial area. For a mortgage broker, these very different potential clients pose their own challenges. “We need to be able to speak their language and make sure we take the time to clearly outline terms of loans and their risk,” says Josh Mountjoy, whose father-in-law, Vincent Lio, founded the company. Given that mining group Rio Tinto is the biggest employer in the region, residents are coming in from around the world, as well as interstate. “We have South Africans and New Zealanders moving here and people relocating from Tasmania – we need to ensure we have the cross-cultural communication skills and the ability to communicate with tradespeople and management,” he says. Mountjoy believes being a family business offering a wide range of financial services has helped them to be a success. And he likes to quote his father-in-law: “A good name is better than riches and gold.” “All our marketing is by word-of-mouth so our reputation is super important. With more and more people moving to this area and looking for mortgages it’s vital our clients tell their co-workers and friends of the service we provide,” he adds. Industrial action Indepth 30 | Mor tgage & Finance brief
Mortgage and Finance Brief 05
Mortgage and Finance Brief 07