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MFAA Prosper : Mortgage and Finance Brief 08
“I recently had an old friend contact me via Facebook. The next thing I knew I was helping her get a home loan and that was all through Facebook.” Name: Kariena Peckett Age: 23 Based: Toowoomba, Queensland Kariena Peckett was born in the age of the internet. Although she's no tech-head, the 23-year-old mortgage broker at Aussie Home Loans, is savvy enough to understand the power of social networking. As the youngest member of staff in Aussie's Toowoomba team, Peckett is trying to convince her older colleagues they can convert updates on the Facebook news feed into sales. "A lot of my older colleagues don't like social networking sites and I can understand that because it's a radically different way to conduct business ... but we don't always have to do things the same way in order to fu nction in a healthy environment," says Peckett, who set up the Aussie Toowoomba Facebook page. "I am always posting updates and, because of that, there are [Facebook] 'Friends' and 'Friends of Aussie' who have us at the front of mind and come to us rather than a bank. I recently had an old friend contact me via Facebook. The next thing I knew I was helping her get a home loan, and that was all through Facebook," says Peckett. Peckett believes online marketing will continue to impact the way brokers do business in the future. But, for now, she says the mortgage broking ter rain is still shaped by face-to-face meetings, refer rals and a more personalised approach. "I am still lear ning my craft and I fully respect the processes that are in place. I am always calling on my more experienced colleagues for support, encouragement and advice," she says. Although Peckett was accepted into u niversity, she was eager to enter the workforce; after two years working in retail she moved into finance at GE Money, before moving to Aussie in 2010. "I am constantly defying stereotypes. Unlike a lot of my generation, I ow n my ow n house and car and I'm very ambitious. My long-ter m aim is for the Toowoomba branch to be the nu mber one spot for customers to go to for a home loan and I'm determined to help it achieve that," she says. Mortgage & Finance brief | 43 In-depth
Mortgage and Finance Brief 07
Mortgage and Finance Brief 09