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MFAA Prosper : Mortgage and Finance Brief 14
Mortgage & Finance brief 19 v COMM uNICAT IONS how we’re using The Findings Kriti Colless, MFAA Executive Director of Marketing and Membership, says: “Member engagement is very important and we want to improve our member experience. We launched a revised version of the Approved Broker campaign last year, which saw a 450% increase in visitors to the Essentials of Borrowing website. We also launched our first Facebook-based consumer campaign to drive more broker searches. There are more free webinars to assist brokers in learning, professional development and CPD hours. We’ve also introduced the ‘Knowledge Centre’ into our member magazine, to give members easy access to legal and compliance advice.” 54.8% 44% Events 33.5% of members thought that the National Convention should be held every year of members would attend more events if they were held in more convenient locations were put off from attending events because of the cost Brand pride and satisfaction 72.7% of respondents are happy to be members of the MFAA. 17.1% describe themselves as ‘connected’ 25% of females are more likely to be brand ambassadors than their male counterparts 90.5% of members understand what the MFAA does to represent them 51% are satisfied with what the MFAA does, and 25.9% are neither satisfied nor dissatisfied 37.1% of members are likely to discuss the MFAA with a potential client [
Mortgage and Finance Brief 13
Mortgage and Finance Brief 15