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mFaa 2013 natiOnal COnventiOn
The most important take-away from any
convention is the skills and actions you
can integ rate into your daily business
operations immediately when you return.
Our program of stream sessions has been
developed with that ver y goal in mind.
When you attend Thursday’s sessions
you will walk away with the knowledge to
positively change the way you work.
Following is a brief outline of some of the
many things you will learn at the MFAA
2013 Nationa l Convention.
It goes without saying that a strong risk
management program is vital to success, and
the first step is to stay on top of compliance
issues and regulations.
Greg Ashe, Director at QED Risk
Services and an expert in ACL compliance,
presents ‘R isk Management: Making Your
ACL Obligations Work For You’.
small business Clients
Big business can be generated by focusing
on small businesses – that’s the premise of
‘Change Your Focus and Think Small’,
presented by Amanda Gome, Entrepreneur
and Journalist Extraordinaire.
This session is an entertaining and
informative presentation on the tips and traps
of how to target the right small businesses
and then turn them into profitable clients.
tO build trust and
Andrew Horabin, our Master of Ceremonies
and communications expert, is back by
popular demand with his articulate yet
entertaining presentation on ‘Talk Agility –
Talk the Talk that Wins Clients for a Lifetime’.
You will walk away with a better
understanding of how to build trust and
rappor t with clients quickly and effectively.
trends yOu must knOw
“Are we out of the woods yet?” This is a
question that regularly pops up about the
housing market slump and one that many
of us ask ourselves daily.
Tim Lawless, RP Data National Research
Director and one of the nation’s leading
experts on property market trends, answers
that question a nd a whole lot more.
marketing tO the
unCOnsCiOus mind tO
Traditiona l ma rketing doesn’t work. Per iod.
The only way to grow your business is to
quit marketing to the conscious mind and
start addressing the unconscious mind.
Because 90% of our thoughts are
unconscious, you must change your
marketing tactics in order to capture
attention, engage customers and win
their business and referrals.
This session, presented by US direct
marketing expert Jeanette McMurtry of
e4marketing, will teach you how, using
basic human psychology principles that
ever y business professiona l must know.
Dealing with governmental regulations of
the mortgage and finance industry reminds
us of the cliché: ‘nothing is constant
except change’. Understanding the new
Personal Properties Securities Act (PPSA)
will better prepare you to advise clients
and expand your body of knowledge on
Katherine Payne, Senior Associate at
Cornwall Stodart, will discuss the practical
risks and opportunities for brokers.
wOrk smarter tO
Everyone strives to work more efficiently
and achieve a better work/life balance. In
the session ‘Simple Changes to Help You
Work Smarter, Live Better’, author and
performance coach Cyril Peupion delivers
an engaging talk filled with practical ideas.
You’ll learn how to use Cyril’s ‘think
quarterly, plan weekly, act daily’ approach,
the focus of his best-selling book Work
Smarter: Live Better.
whiCh wOn’t Fail yOu
By the time Creel Price left school
he had launched eight businesses.
At age 25, he co-founded Blueprint
Management Group with just $5000
in capital and sold it a decade later for
more than $100 million.
Creel’s presentation: ‘The One Thing
to Win at The Game of Business’
shares his unique business theory called
‘decisionship’. You’ll learn entrepreneur
traps to avoid and success secrets not
taught in business school.
the only way to grow
your business is to quit
marketing to the conscious
mind and start addressing
the unconscious mind.
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