Home' MFAA Prosper : Mortgage and Finance Brief 24 Contents 19 Mortgage & Finance brief
I NEED TO
Most small businesses find it difficult to devote time, effort and
funds to their website, but as Rose-Anne Portia writes, creating and
maintaining websites is simple with these three tips.
Three simple website tips
According to the Australian Bureau of
Statistics (ABS) annual survey ‘Summary
of IT Use and Innovation in Australian
Business’, most businesses, particularly small
and medium, are still behind when it comes to
an online presence.
The ABS figures state that, while 91.9% of
Australian businesses have internet access,
less than half of small to medium businesses
(44.6%) present their own information online.
This compares to 97.0% of large businesses.
This is a staggering statistic considering
that most credit advisers run their own small
business, and that most clients Google to get
information about a business or service before
deciding to use or buy it.
So what are the main reasons that credit
advisers should have a website? There are two:
1: to show the site visitor your credibility and
authority; that you do exist and have a business;
2: to capture data (name, phone, email) from
prospective clients so that you can market to
them and develop a business relationship.
Most business owners know they need a
website, and today more than ever it is an
integral part of being in business.
Yet, due to not knowing the technological side, it
is not uncommon to feel daunted or overwhelmed
when trying to achieve the perfect website.
The reality is that a website is a work in
progress. The best approach is to source
quality web design that is easy to navigate and
that represents your business and how you
You then need to be prepared to update it from
time to time to stay current for the fast paced
environment in which the web is constantly
For those who are looking to create a new
website or refresh a current site, there are three
fundamental elements to take into account.
IT FOR ME?
particularly on a website where
potential clients often do their
own research. Think about the
number of products and services
that you’ve bought because they
came recommended by family and friends?
All testimonials on your site should be
current and must be real. Nothing looks
worse than a testimonial from 2011 –
visitors will automatically think you haven’t
been in business since then.
The most effective and trustworthy
testimonials are those that also
MAKE YOUR CONTACT DETAILS
VERY EASY TO FIND
Some website visitors will return to
a website repeatedly in order to find
the contact details of the business or service
they want to use.
Make it easy for them to get in touch with you
and display your details in a clear and vibrant
way, preferably on the top right hand corner of
your site. You should also provide these details
on your ‘contact us’ page.
Remember, you want to make your website an
extension of your business and branding. Try
to keep it fresh and minimalistic. People want
clear, concise and appropriate information. •••
Rose-Anne Portia, CEO of MAPSystem, is a business
strategist, professional speaker and author of Cracking the
Referral Code: Success Strategies for a Thriving Business.
ENGAGE YOUR AUDIENCE
Despite popular belief, it’s a mistake
to make your home page all about you
and your business. Take this example:
“We at ABC Loans are highly experienced and
have been doing finance for over 12 years. We
do mortgages and we write commercial and
personal loans. We know how to best structure
your investment loan.”
Notice how many times the word ‘we’ is used?
This is commonplace in so many websites. This
causes the site visitor to not engage with your
website because they don’t see a direct benefit to
them to stay there.
Of course, you will want to have a section
that tells the visitor all about you, but it’s more
important to include a trigger for them READ MORE
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