Home' MFAA Prosper : Credit Adviser May 2014 Contents mortgageandfinancehelp.com.au
VOLUME 1 | ISSUE 1 | 2014
THE ESSENTIAL RESOURCE
SHARE YOUR STORIES
The MFAA is rolling out a
series of initiatives to support
and encourage members to become
important parts of their communities,
and is keen to find out how members are
becoming involved in their local area.
"We're looking for case studies that
highlight how members make a difference
in their local communities," says MFA A
Marketing and Communications
Manager Marisa Ashworth. "We'll be
giving members who share their case
studies with us certificates in recognition
of the good work they are doing."
The MFA A's revamped member
website, launching later this year, will
also have a special community section
that includes stories from members
who are active in their communities,
which other members can access. Plus,
these stories will also feature on the
MFA A's re-branded consumer website,
Mortgage & Finance Help (formerly
The Essentials of Borrowing).
"We'll also be working with public
relations agencies to promote member
stories in local media and sharing
member stories in our newsletter
and in this magazine," she adds.
If you have a story to share,
please contact the MFA A.
T: 1300 554 817
If you're just getting started becoming a familiar face in your local community,
it's time to complement your e orts with an online presence. Social media is an
easy way to keep in regular contact with clients and potential clients.
This doesn't mean setting up a branded page with cold posts about interest rates;
many people see social media platforms as offering true connection and a personal
insight into lives and personalities. It's essential to get connected in every way
possible, and this means having a social media strategy in which sincerity and an
ongoing commitment are key.
"Make sure that your social media sites are always up to date," offers Daniela
Greening as a starting point to building a strategy.
You should use social media to establish yourself as a thought leader in your
area, and you also need to achieve reach -- that is, eyeballs on your posts -- for this to
convert into referrals. The simplest way is to offer information that people need in a
format that they want to receive it.
"Offer information, tips and hints through your social media pages," says
Greening. This can be as simple as a short post about one benefit or attention-
grabbing (but not sensationalised) fact about a particular type of mortgage product,
with a link to a website with a high-quality deeper look at that product.
Ideally, this would be your own website, but not all businesses have the time
and money to invest in creating this content, so it is okay to link to well-regarded
industry websites. This tells the public that you are engaged with the work of
thought leaders. Make sure your posts encourage sharing -- an enticing image
alongside useful, easily digested information helps.
Ultimately, your most shareable content will come out of your clients' successes.
When your client purchases that property, take photos of them in front of the 'sold'
sign and post them on Facebook, tagging the client. Your client is highly likely to
share the post, and their friends are then highly likely to 'Like' the post, increasing
the number of people who see it, and see you as the key to that person's dream
Finally, always respond to people contacting you via social media. You may only
be conversing directly with one person, but keep in mind that it is a very public
conversation. Be personable and helpful. In the case of a complaint, handle it
professionally, moving the conversation offline as soon as possible.
Social media is not frightening; it's a simple tool you can use to converse
regularly with a wide pool of clients and potential clients, showing yourself to
be a thought leader engaged with the latest commentary about the mortgage and
HOW TO USE SOCIAL MEDIA TO BUILD YOUR BUSINESS
Links Archive Credit Adviser October 2014 Mortgage and Finance Brief 24 Navigation Previous Page Next Page